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As a first step, I work closely with the builder to identify the target market and ensure that the furnishings will attract those buyers. We then invent one fictitious client who will be living in the home or condo so we can create the perfect environment for that person. This adds personality to the space while keeping the model appealing to a broad spectrum of potential buyers.

A builder who works with me can count on the project being on time and on budget. And that each model home will have its own unique look. I understand that furnishing a model home is about marketing the property for a quick sale at a great price. I recently accessorized a $1.5M home in Collier’s Preserve in Naples, FL. It sold in less than a month.